Perform On Page SEO Just in 9 Simple Steps
9 Steps to Perform On-Page Search Engine Optimization (SEO)
This 9 Step On-Page Search Engine Optimization Guide will help you optimize your website pages, so they will have the best chance to get found by your target market. The Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO.
Step 1: Choose Keywords
Read the page’s content and identify two (2) keywords that are most relevant to the overall page content. Choose one (1) primary keyword relevant to the page’s content and one variation of that keyword (e.g. plural variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either.
Step 2: Page Title
The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines:
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Be under 70 characters with no more than two long-tail keywords per page title
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The primary keyword should appear first
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Each keyword phrase should be separated by pipes ( | )
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Each page title on your website should be unique
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Except for your homepage and contact us page, each page title should NOT include your business name
Step 3: Meta Description
The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines:
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Be under 150 characters (but not under 100 characters; take advantage of the space you have)
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Incorporate the primary keyword and at least one secondary keyword
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Provide a valuable, compelling reason for why someone should visit the page
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Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them
Step 4: URL
The website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-). e.g. http://www.examplesite.com/inbound-marketing-software
Step 5: Heading Tags
The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page.
Step 6: Page Content
Use your primary keyword a few times throughout the page’s content. Don’t over think keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.
Step 7: Add a Call to Action
Every website page, including your blog, should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call to action). Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimize the image file name and alt text for the primary keyword you’re targeting on the page (see step 9).
Step 8: Internal Links
If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing.
Step 9: Images
Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:
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File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg
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ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software
If you are unable to change image file name or if it’s too time consuming, then only change the most
prominent images’ alt text using the primary keyword.
Meta Keywords
They aren’t part of Google’s or Bing’s search algorithm, so I’m not including them as a step. However, still use your primary and secondary keyword in the page’s meta keywords. Smaller search engines still might use them in their algorithm, but major search engines do not use them. Hub Spot does not recommend you optimize your meta keywords.
Repeat these 9 steps for each of your website pages.
ORM, Online Reputation Management
Online Reputation Management Training | ORM Classes | ORM Course
ORM Course will contain the following:
What is Online Reputation Management
Why do I need ORM
ORM Techniques
Defense Mechanism
– Sub Domain creation
– Create Additional Sites
– Site Links and Double Listing
– Double Listing
– Wikipedia business page
– Presell Pages
– Press Release
– Create profile on other site
– Tagging
– Buying well ranking Sites
– PPC
– Optimize Website for Important terms
Defensive Ranking
– The Concept
– Legal Actions
Online Reputation Monitoring Tools
– RSS Alerts
– Google Reader
– Google Alert
– Comment Tracking
– Social Monitoring
– Twitter Alerts
– Personal Monitoring
ORM tips and tricks
ORM Model
ORM Guidelines
Removing Negative comments from Google
PPC, Syllabus, Course. PPC Content, PPC Details
Pay Per Click (PPC) Course
PPC Training Introduction
What is Pay per Click Marketing (PPC)
Why we need PPC
Importance & Benefits of PPC
Other Pay-Per-Click Providers
Major Pay per Click Search Engines
Google AdWords
Yahoo Search Marketing (Overture)
Set-up PPC Campaign
Google Adword Account Structure
PPC campaign Navigation
How to set up PPC Campaign
Set-up PPC Campaign
Google Adword Account Structure
PPC campaign Navigation
Use Multiple Account
Use My Client Center (MCC)
What is “Click-through-Rates” (CTRs)
What is Impression?
What is Conversion?
What is “Cost/Conversion”?
How to increase CTR & Conversion
What is Tracking Code?
How to do Keyword Research for PPC
What is Keyword Research?
Difference between SEO & PPC keywords
Research PPC Keywords
Importance of target keywords
Select Targeted/related Keywords
Analyze Competitors keywords
Find Keywords popularity & Search Volume
Categorize Keywords in Ad groups
PPC Keywords tools and resources
How to Create Ads for PPC Campaigns
Create Effective Ads Ad groups
Unique Title
Measurement of Title, Description URL
Ad that produce better ROI
Example of Successfully Effective ads
Bids Management in PPC
What is bidding?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position
Define Bid for Each Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
Competitor�s Analysis for bidding
How important is Landing Page for PPC
What is Landing Page?
Ads versus Landing Page
Important of Landing Page
Optimize your landing pages
How to Increase conversion rates
What is “Click-through-Rates” (CTRs)
Use ‘Calls to Action’
Cost/Conversion
PPC reporting structure
Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports
PPC Campaigns Tools
Google Adword Tool
Keywords Spy
Google Adword Editor
Tutorial of Social Media Marketing, SMO Syllabus
Social Media Marketing Course
Below is the Social Media Marketing Course content –
- Definition of social media
- Types of social media
- Key terms to understand
- How Social Media influences audience
- How Social Media is affecting Google Search
- How to choose right social media
- Developing unique content, positioning and voice
- How to generate Word of mouth
- Integrating social media into your website and blogs
- How to amplify content with multiple Social Media channels – Viral Marketing
- Using Twitter
- What is Twitter
- Why we love it
- Opportunity
- How to Setup a Twitter account
- Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
- Following and Listening
- Building Relationship
- Tools for managing your Tweets
- Finding People and Companies on Twitter
- Understanding the Twitter Lingo
- Twitter Guidelines
- Twitter Tools
- Reputation Management | Keyword Research | Competition Analysis
- Automate Twitter
- How to Shorten and Measure your URLs
- Using Facebook
- Setting up Facebook and Privacy
- What Can You Do With Facebook
- Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
- Facebook Benefits
- Facebook Fan Pages
- Facebook Profile
- Group Pages vs. Fan Pages
- Facebook Pages – what can you do
- How to promote your Facebook page
- Engagement and Conversation
- Being Found in Real Time Search
- Creating Facebook Application / Widget
- Pro and Con of using Facebook
- Linking with YouTube
- Creating Events
- Building content calendar
- Using LinkedIn
- What is LinkedIn
- LinkedIn Answers
- LinkedIn Groups
- How to do link building in LinkedIn
- Creating SEO friendly URL
- Pro & Con of using LinkedIn
- Using Google Buzz
- What is Google Buzz
- Google Buzz and Privacy Issues
- Google Plus
- What is Google Plus
- Features
- Tools & Techniques
- Google Plus: Circles | Hangouts | Stream
- Google Plus goes Mobile
- Google + 1
- Google Plus for Businesses
- MySpace
- Kaboodle (only for product based site)
- Do and Don’t of Social Networking
- Video optimization
- YouTube
- MetaCafe
- Vimeo
- AOL Videos
- RSS feed optimization
- Wikies
- Blog / Micro-blog
- Do and Don’t
- Widgets
- Rules of Corporate blogging
- Tips and tricks for interesting articles
- Publishing and networking via blog
- Blog promotion
- Myblog
- Post updation
- Blog Commenting
- Bookmarking
- StumbleUpon
- Digg
- Reditt
- Delicious
- Fave It
- E-buzz
- Power Point Presentation
- Slideshare
- Photo sharing
- Flickr
- Picasa Web
- TinyPic
- Forum and Online Communities
- Yahoo Q & A
- Answers.com
- Forum comments
- Google forum
- Yahoo groups
- Press Release/ News
- Writing with keywords
- Maximizing coverage
- Distribution
- Article creation & Submission
- Content sharing
- Squidoo lens
- Hubpages
- Scribd
- Behavioral and cultural standard for Social Media Interaction
- Linking all Social Media Accounts
- Optimizing Social Media content for Search Engine
- Importance of Short URL and how to do
- Link wheel creation
- Cleaning negative result using SEO
- Measuring SM and ROI
- Case study
SEO Course, SEO tutorial and all activity of SEO
SEO Course will contain the followings:
SEO Introduction:
- Brief on Search Marketing
- What is SEO
- Importance of SEO
- SEO Process
- Black hat techniques
- Search Engines and Directories
- SEO Industry Research, Figures
- How Search Engine works
SEO Research & Analysis:
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- KEI Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
Website Design SEO Guidelines:
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
- HTML Coding Optimization & Standards
- XML Sitemap / URL List Sitemap
On-page Optimization:
- The Page Title
- Body Text & Keyword Density
- Headings
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Link Titles
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- Doorway Pages
- 301 Redirects
- Duplicate content
Off-page Optimization:
- Page Rank
- Link Popularity
- Link Building in Detail
- Articles
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Directory Submission
- Blog Submission
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Directory Submission Checklist
- Forum Link Building
- Competitor Link Analysis
Analytics:
- Google Analytics
- Installing Google Analytics
- How to Study Google Analytics
- Interpreting Bars & Figures
- How Google Analytics can Help SEO
- Advanced Reporting
- Webmaster Central & Yahoo! Site Explorer
- Open Site Explorer
- Website Analysis using various SEO Tools available
Social Media Marketing:
- Social Networking
- Social Bookmarking
- Press Releases
- Articles / Directories
- Blogging / Classifieds
- Forums / RSS Feeds
SEO Tools:
- Keyword Density Analyzer Tools
- Google Tools
- Yahoo Tools
- Bing Tools
- Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Miscellaneous Tools
What is Link Bait?
What is Link Bait?
In this case, the term and it’s meaning are one and the same. Link bait is basically web content that you put up that is so good that other people want to link to it.
To take that one step further, this content can be many different things. It can be captioned pictures, how to videos, special use calculators, high quality articles or just about anything you can think of that people will find useful or entertaining.
The trick with creating a quality link bait page is finding something unique that will create the desire to share.
It used to be that link bait pages were only about other websites linking to your site. These days it is a wider net, as social sharing can carry a lot of weight with the search engines.
Think about your internet usage for a moment. You likely view numerous web pages each and every day, but how many do you take the time to share?
Sharing is very easy, it is a simple click of the button and takes only a second, yet how often do you share or like something online? Now think about the things that you do share. What compels you to take the extra second to click on a like button, or a +1 button, or even tweet something?
Take that a step further and ask yourself what will compel your target market to share something. Each niche is going to be a little different, and it is ok to think outside of the box here. A top ten list is something simple that will be somewhat effective. Write an extremely good top ten list and it will be more effective. Pictures are always good, something with a funny caption – people like to share humorous things. Also, short videos that explain really well how to do something specific are good. Keep them to less than 3 minutes long if possible.
The possibilities are endless when talking about link bait pages. The important thing is that you provide something that makes people want to share and link to your page. It may take a little more time and effort, but by adding some link bait strategies to your SEO marketing efforts you can expand the reach and diversity of incoming links to your site. Over time, this is going to give you a solid foundation in the search engines.
Hopefully you found this post very informative, and I’d like to take this opportunity to shamelessly promote our sharing buttons below for your convenience!
Top 3 Link Building Techniques
Top 3 Link Building Techniques.
It has been a while since the Penguin update was released by Google and there is still a lot of conversation about how to properly promote your website to stay within Google’s good graces. Today we’ve put together an overview of 3 top link building strategies for post Penguin success.
While this piece is not meant to be an all encompassing link building how to guide, it should give you some direction on your link building campaign. The biggest piece of advice we can give is that you need to have a link building campaign. Links are still very very important for ranking well in Google – you just need to go about it in the right manner.
Internal Page Linking
When people build links, it is natural for them to concentrate on building links to their main page. The home page is the landing page, that is typically where your main keyword phrases are located, and that is the easiest way to build links. The problem is that it is not the best strategy to build all your links to your home page.
Linking to your internal pages not only gives you a more diverse looking link profile (that is a good thing), but it allows you to target long tail keywords and very low competition phrases. These long tail keywords and low competition phrases are going to add up over time, each one bringing in some traffic. In addition, the link juice is going to flow through to the other pages of your site, so even if you are not building links to your home page, your home page is still going to see the benefit of these links.
Social Media Links
Social media is big. Facebook, Twitter, Linkedin and other sites such as Delicious, Stumbleupon and Pinterest – all these sites are social sites. Google is taking more and more social signals into account in their rankings, and if you don’t have social signals, your site is going to suffer. Not only is social media linking important now, but it is only going to become more important as social media continues to become ingrained in our daily life.
You should have a Facebook page for your site, and you should interact and post to that page regularly. You should have a Twitter account for your site. Pinterest is a good site that you can use very creatively. Linkedin is a great site for businesses, and you can create group pages there too. Of course we must also mention Google +, Google’s social site. Create a presence on these sites and participate with others in your niche. If you have good content, not only will you be building your own links, but others will begin to share your content. That is where the real power of social media links can start to kick in.
Diverse Linking
You have to have a diverse link profile. Social bookmarking, forum posting, articles, guest blogging, social media links, links from sites like Squidoo and Hubpages, links from related sites, even directory links and Wiki links. Create a diverse link profile and grow it in a diverse manner rather than focusing on only one type of link. In addition, continue your link building so you have a steady stream of activity to your site.
If you keep these three link building strategies in mind, your site performance will improve and you will see better rankings in the long run. Good luck!
Advantages of Social Network Marketing & Social Media Optimization Services
Advantages of Social Network Marketing
Helps create brand awareness in the social networks
Synergizes the SEO and internet marketing campaigns for the website
Drives good quality traffic to your website from social networking websites
Assists in boosting link popularity and gaining non-reciprocal links
Social Media Optimization Services Include:
Forum Marketing–:
This is popularly known as foruming. We help you in becoming an integral part of the most active forums on the internet. We select the forums that are relevant to your industry or niche and your target market.
Blog Marketing– Weblogs or blogs have become active, involved communities on the ‘net. Blog marketing is now an effective way to build your online identity and create brand awareness. We target lively, high-quality, relevant blogs.
Article Writing and Article Submissions–:
Article writing and submission is a tried-and-tested tool that establishes your expertise and creates online brand value for your business. We provide you with well-written and well-researched articles that can help you create that much-desired online brand.
Online Press Release Writing and Distribution–:
Press release writing is another powerful tool that can help boost your exposure online. The press release should be engaging and have that “creative punch”. We help you create attention-grabbing press releases and distribute them to various news portals.
What is SMO(Social Media Optimixation)
Social Media Optimization
SMO also called Social Media Optimization is the best solution to evaluate as well as to reach out to your potential clients, and connect with them in a social context at their own terms. The basic of the game is that if you contain a profitable interest; do not step into a social community until and unless you can supplement “value” to it.
At the present, the significance of online social media optimization as well as social communities cannot be overlooked by any business. Recently, people’s preferences have changed to a greater extent and majority of tech savvy users nowadays prefer to grab updates for the products as well as services they desire through social networking sites such Twitter, Facebook, Linkedin and so on.
The well-liked search engines like Yahoo, Google, Bing, Altavista, Ask etc. still draw considerable numbers of visitors every day through their natural search queries, the reality is that emerging status of social media has taken a good portion of online users cut off from these search engines. In social media domain Facebook is still the ruler and is supposed to register more than 2 million unique visitors each day in the United Kingdom alone. This figure represents the impact and possibility of social networking sites over the global marketplace.
How to create your buzz in social media?
Social networking sites feature a prolonged hour of logging status by a substantial number of internet users either for the whole day, or during late nights. To get in touch with these users as well as to draw their interest towards your product and services, it becomes vital that you take the assistance of proficient SMO professionals. The group of veteran Social Media Optimization (SMO) specialists at iSearch Solution Pvt. Ltd. has the proficiency in creating responsiveness and buzz concerning your business in certified as well as other virtual social communities.
We recognize that social media isn’t just the game in the domain. Hence, we at iSearch Solution take holistic approach to all your virtual marketing campaigns and ensure that your Social Media Optimization (SMO) campaign merges perfectly with other components of your promotion mix, including search engine marketing (SEM), search engine optimization (SEO) and Pay per Click (PPC) operations.
Our SMO Services:
The featured SMO services offered by iSearch Solution are as follows :
Attracting potential customers to your website & business
Building brand awareness for your business and website
Creating excellence content and making it pass through the social media
Forum marketing by means of participation in online forum discussions
Sharing of videos as well as images on social sites
Escalating your website’s linking capacity with high ranking websites
Articles and blog submission, website bookmarking & tagging and press release distribution services
Our Objective : Our main motto is to spread awareness of your brand and business. We strive to extensively leverage fresh and promising marketing mediums to hit their full prospective. iSerach SMO Team always monitors the end result of its efforts so that required changes in approach may be carried out in real time. Our objective of SMO activities is to connect and interrelate longer with the potential social communities so that sufficient buzz and brand awareness could be created concerning your business in social circles effectively. If users will come across your contact details over the social media then they trust and they will have faith on you as well and move towards you to acquire your products and services. That is what the exact aim of our SMO activities.